Wednesday, February 15, 2012

Jessie starts this Friday

Disney Channel’s brand new comedy series Jessie starts this Friday. Disney UK is also launching Superbiawww.disneychannel.co.uk/superbia, an online game which allows kids to explore digital areas inspired by Disney Channel’s hit shows like Hanna Montana and Jessie. Details below. I’ve also attached imagery and an interview feature with Jessie’s star Debby Ryan. Please let me know if you can run it.  

Disney Channel’s brand new comedy series Jessie, is set to take the UK by storm, following its huge ratings success in the U.S. with 4.6 million viewers tuning in to make it the most-watched Friday series premiere in three years.* The series stars 18-year-old teen starlet Debby Ryan of The Suite Life on Deck and 16 Wishes fame, and will premiere on the channel at 5:35pm this Friday 17th February 2012.

The story follows the journey of an idealistic teen, played by Ryan, from rural Texas who moves to New York City and becomes a nanny for a high-profile couple Morgan and Christina and their four children, Emma, Ravi, Luke and Zuri. Starring alongside her is a talented cast including Tony Award-nominated Kevin Chamberlin (Broadway's The Addams Family) as Bertram; Peyton List (27 Dresses, Diary of a Wimpy Kid: Rodrick Rules) as Emma; Karan Brar (Diary of a Wimpy Kid, Diary of a Wimpy Kid: Rodrick Rules) as Ravi; Cameron Boyce (Grown Ups) as Luke; and Skai Jackson (Royal Pains) as Zuri.

Fans of Disney Channel shows will be pleased to learn that Disney UK has launched Superbiawww.disneychannel.co.uk/superbia, a fun and entertaining online game where kids can safely play in digital areas inspired by Disney Channel’s hit shows and popular characters.

The vibrant city of Superbia features a variety of Disney Channel inspired places for kids to explore such as the Hannah Montana concert hall, Shake It Up dance studio and other sites dedicated to hit shows like Good Luck Charlie, A.N.T. Farm and The Suite Life on Deck. The latest location to be added to the city of Superbia is Jessie’s New York Penthouse apartment where players can buy Jessie themed items to decorate their house in the latest Manhattan style and dress up like their favourite Jessie characters. There will also be a quest where they can win a very special house guest (Mr Kipling – the family’s pet lizard) for their in-game Superbia house.

As a citizen of Superbia, users can choose their own personalised avatars, select special outfits, decorate their own virtual rooms or visit the virtual homes of their favourite Disney Channel characters.  Players also face the challenge of creating new desserts for the ice cream parlour and undertake a series of quests to unlock cool new rooms in the community.

Superbia is based on Disney Channel Italy’s hugely popular social game, Fun and Friends, which boasts over 60,000 registered users, numerous dedicated fan forums and Facebook pages. Superbia is the newest addition to Disney’s successful collection of digital environments, which includes the Children’s BAFTA-nominated website Club Penguin, the world’s most successful virtual world for kids.

unique platform for self-expression and personalisation, Superbia contains exciting and engaging content to create a truly unique online experience for kids.  Superbia is a safe online game, giving parents the confidence that their children can enjoy the internet securely.

*(Source: NTI, U.S. ratings, Live + Same Day Early Ratings, 9/30/11. 4.6 million Total Viewers

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