Thursday, March 01, 2007

NAMASTEY LONDON

VIPUL SHAH PRESENTS NAMASTEY LONDON

After the phenomenal success of Waqt which entered the UK Box Office Charts at number 11, award winning and enterprising director Vipul Shah is proud to present and greet the world with one of 2007’s most spell binding love stories, Namastey London – a film that will whet the appetite of cineastes on a global platform.

Love stories are traditionally a staple diet for Indian cinema and in his quest to make ‘one love story in his lifetime’ Vipul Shah has created Namastey London which resonates perfectly with a global audience. Riding on the successful wave of cross-over cinema, Namastey London is a transitional and cross-cultural love story which considers the issues of socio-cultural conflicts in an entertaining and poignant style. The film deals with the love affairs of the youth on a global level; how the modern youth are living in the Western world in countries such as the UK, USA and Australia and how they perceive love compared to the younger generations living in areas such as Punjab, Delhi and Mumbai, and when these somewhat polarised communities meet the sparks this will generate.

Namastey London trails the story of Arjun (Akshay Kumar), a kind-hearted, homely character from the heart of Punjab who makes his way to London to win the heart of the British girl he has fallen in love with (Katrina Kaif) and the whole of Briton. Although the film is the epitome of ‘love on celluloid’, beneath the glossed, romantic layers, Namastey London unfurls to reveal a pivotal drama that speaks to all diaspora groups who have migrated from their place of origin to then settle in the West, and the plight migrants face with assimilating into the host culture and maintaining an affinity with what they call their ‘home’.

Since producing some of the most famous soap operas on Indian television, Vipul Shah made his directorial debut in films with Aankhen (2002) which had an unconventional theme of robbery by three blind men, with his next film Waqt receiving international critical acclaim. Namastey London is considered Vipul Shah’s most ambitious project till date, and will undisputedly propel him to become one of the most applauded directors of 2007.

Namastey London is extensively shot in London which forms the vital backdrop for the film. Almost 12-14 films are shot in the UK each year, contributing £20million to the UK’s economy. In recent years, London has been the hotbed of drama for Indian cinema especially for films similar to Namastey London that consider the topic of cross-cultural relations. This is supported by the fact that the UK’s population is rising by 500 people per day, indicating how the melting pot of cultures is reaching unsurpassed heights.

From the film’s cast through to its crew, from its subject matter through to its music, it is of no surprise why the hype, buzz and curiosity around Namastey London has continued to reach pinnacles. Namastey London has made history as it is the first product from Indian cinema to have an entire international and Hollywood production crew the objective being to make the film have an international feel and look in line with its global appeal. The film’s director of photography is Jonathan Bloom, location manager Keith Hatcher (Harry Potter & the Sorcerer’s Stone), head of art department and production design Paul Burns (The Business, The Football Factory) makeup artist Kateling (head makeup artist at the BBC), and casting director Claire Saunders (Match Point), reflecting the cross-cultural synergies integral to the film.

Vipul Shah has ensured that the cast of Namastey London physically resemble the characters they play. The story revolves around key central characters including A List and award winning star Akshay Kumar, aspiring actors Katrina Kaif and Upen Patel, legend Rishi Kappor, British actress Nina Wadia, acclaimed Pakistani actor Javed Sheikh and British actors Clive Standon and Tiffany McFadden who form the formidable cast.

The musical score for Namastey London is as exciting and a treat for music aficionados as is the film itself. Vipul Shah has brought together for the first time the unique combination of stalwart lyrist Javed Akhtar and current music sensation Himesh Reshammiya to compose the music of Namastey London. In bringing together the two music maestros, the music of Namastey London is an amalgam of class and mass and a musical score that truly befits the genre of the film.

INDIAN FILM ACADEMY AWARDS EVENT

INTERNATIONAL INDIAN FILM ACADEMY AWARDS PUTS

INDIAN CINEMA ON GLOBAL MAP

Following on from its hugely successful launch in London and Yorkshire, the International Indian Film Academy Awards (IIFAs) has ascertained its position as a global institution which not only promotes the growth and popularity for Indian cinema internationally, but forges greater cross socio-cultural affiliations on a global level.

India has the largest film industry in the world, producing more than 1,000 films a year which is twice as many as Hollywood. Four billion cinema tickets are sold for Bollywood films each year, compared to three billion for Hollywood films and Indian cinema alone contributes a staggering £200 million for the UK’s economy.

Since its inception and launch in 2000, the IIFA Weekend has been staged at prominent locations including Singapore, Malaysia, Amsterdam, South Africa and Dubai. In beating off stiff competition from other cities including New York and Sydney, after seven exciting years the IIFAs return to the UK this year where it will be hosted in Yorkshire. “IIFA has travelled to six countries across the world and has left a mark in the minds and hearts of the people. We are confident that the IIFA Weekend in Yorkshire will have the same impact”, said Sabbas Joseph, Director, IIFA at the London launch.

With brand ambassador, Indian of the Year winner[1] and screen legend Amitabh Bachchan at the helm of the event, the IIFAs travel the world leaving its indelible mark. The IIFAs ignite a global appetite for the world’s largest cinema, reaching parts of the economy that others cannot, and in its progression has clearly exemplified the potent role played by the Indian cinema industry worldwide.

Mr Bachchan who has been referred to as “Tom Cruise, Clint Eastwood and Sean Connery”[2] rolled into one, speaks of the IIFAs with immense esteem: “IIFA is committed to taking Indian Cinema across the globe. Cinema brings together people from diverse cultures for a shared experience bridging the cultural divide. Using cinema as a key to open minds the International Indian Film Academy believes bridges should be built across cinemas, businesses, communities and nations.”

Its return to the UK highlights and adds weight to the increasing relations between India and the UK. With the Indian economy expected to grow by 10% in the next 12 months, the UK is India’s number one location for investment in Europe. Rt. HON Gordon Brown who extended his support to the IIFAs, congratulated Yorkshire for winning the IIFA Bid at the launch event in London. “The IIFA Weekend has my unprecedented support. The relationship between India and the UK is long standing and one we would like to keep developing forever.”

Sheffield's Hallam Arena will transform into a captivating setting to host the awards ceremony in June 2007, part of a four-day extravaganza that also includes events in Leeds, Bradford, Hull, York and London. The IIFA weekend will include business forums, film premieres, workshops and charity fund-raising events. More than 500 luminaries from the Indian film industry will travel to the region for the event and the event will be broadcast globally by STAR TV to reach nearly 500 million viewers in 110 countries. Previous attendees to the IIFA Weekend have included the world’s major celebrities including Angelina Jolie, Jackie Chan, Shekhar Kapur, Ashok Amritraj, Jean Claude Van Damme, Bo Derek, Aishwarya Rai, Shah Rukh Khan and others.


The IIFAs are far beyond a glitzy film awards ceremony given its inimitable content and impetus. The IIFA spectacle in June 2007 is expected to boost tourism in host region Yorkshire by more than £9.5m and attract 28,000 from all over the world – including the biggest names from India.

The IIFA Weekend Yorkshire is supported by Yorkshire Forward, Yorkshire Tourist Board, Star TV network and Idea Cellular Ltd. Elite Limousines and the Oulton Hall are some of the key partners who are helping set the stage for the mega celebration.


[1] Times of India, Sunday 24th December 2006

[2] The Sunday Times, Sunday 3rd December 2006