Optrix XD Sport,

the First Wide-Angle iPhone and iPod Touch Action Sports Case Now Available

Rugged, waterproof case and mount now available online and at Apple stores Worldwide Optrix to showcase family of extreme products during Outdoor Retailer Show at booth PV358  Optrix, designer of action sports video cases, announces the availability of the XD Sport, the first rugged, waterproof iPhone case designed to transform your iPhone 4, 4S and iPod Touch into a wide-angle action video camera. The XD Sport combines the proprietary Optrix design with a 175° wide angle aluminum and glass lens, giving sports enthusiasts the ability to shoot, edit and share 1080P videos.  Perfect for extreme sports such as mountain biking, skateboarding, skiing or motocross, the XD Sport is military grade and conforms to military spec MIL-STD-810F. “The XD Sport takes capturing adventures to another level, giving extreme sports enthusiasts an affordable option to other equipment on the market,” stated John Willenborg, founder of Optrix.  “More pictures and videos are captured using cell phones than any other devices and Optrix enhances it by making their devices splash, spill, bump and drop proof.”

The Optrix XD Sport comes with a variety of accessories, including a curved and flat mount to securely adhere to any surface, a quick release latch that makes adjusting angles fast and easy, and a rubberized sled that protects your phone while doubling as a case.  The Optrix XD Sport is currently available at www.optrix.com or at Apple stores worldwide.

Tom Hanks’ New Animated Series

 “Electric City” launches globally on Yahoo!

Yahoo! has today launched an sci-fi original digital experience from Playtone and Reliance Entertainment

Yahoo! has today launched globally Playtone and Reliance Entertainment’s animated series “Electric City,” created by and starring Tom Hanks. Set in a futuristic society, “Electric City” is a new 90- minute action-packed sci-fi adventure series spanning 20 episodes. Yahoo! will bring Hanks’ vision and storytelling to a global audience. The series is available online on desktop, tablets and mobile at http://uk.movies.yahoo.com/electric-city/

“The much anticipated ‘Electric City’ is here - we at Yahoo! could not be more thrilled to be the digital partner for this unparalleled, groundbreaking series,” said Erin McPherson VP & Head of Video at Yahoo!. “Partnering with Playtone, Reliance Entertainment and one of Hollywood’s biggest stars, Tom Hanks, is an important milestone for Yahoo! in paving the way to becoming the global destination for premium online content from the best storytellers in entertainment.”

“Electric City” features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn (“Big Love,” “Grey Gardens”), Holland Taylor (“Two and a Half Men”), Ginnifer Goodwin (Walk the line, A Single Man, He’s just not that into you), Jason Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others. The series, produced in partnership with Playtone and Reliance Entertainment, was created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.

What is “Electric City”?

The world as we know it has ended and out of the rubble, the Electric City stands as a symbol of peace and security.  Yet under the veneer of order lies a world full of secrets and violence.  Secret police, back-alley dealings, daring chases, and murder all find a home in the “Electric City.” Through the lens of a functioning, yet dystopian metropolis, “Electric City” touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more.  The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other.  Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction.  Like good science fiction, “Electric City” raises provocative questions about our own way of life and value systems.  Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing—and reflecting.

“Every now and then, storytelling and technology unite in a fun and surprising way,” said Playtone Partner Gary Goetzman. “‘Electric City’ brings viewers into a totally unique world through a truly immersive online experience whether they're at home on their computers or mobile on their tablets and smartphones.”

“We at Reliance Entertainment are thrilled to have partnered with Playtone and Yahoo! on this ground-breaking and exciting project,” said Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group. 

“Electric City’ is a creative coup, a first-of-its-kind digital event blending great storytelling, breath-taking animation and digital technology unlike anything anyone has ever done before. Playtone and Yahoo! have joined us at Reliance in devoting our very best to this series, and it’s a real tribute to our shared vision.”

The first ten episodes, which are all 5-7 minutes in length, will premiere on Yahoo! today with the remaining episodes being released on July 18^th and July 19^th. 

The “Electric City” experience, including behind-the-scenes footage of the cast can be found on http://uk.movies.yahoo.com/electric-city

The BFI and ODEON join forces at the BFI IMAX cinema

 The BFI (British Film Institute) and ODEON – the largest cinema group in Europe - have today announced that ODEON will provide under a concession agreement, a range of services for the BFI IMAX at London Waterloo, the largest cinema screen in the UK. The agreement will be effective from Thursday 19^th July 2012.

The BFI IMAX is a huge success story, grossing almost £25million in box office taking over the last five years.  To continue to provide the best possible service to the film industry and its audiences, the BFI has carefully selected ODEON, following a rigorous tender process, in order to boost further its  potential. The cinema will continue to be called the BFI IMAX and the ownership will remain the same. ODEON will be upgrading the retail and bar offering during August and September, including the introduction of a Costa coffee shop and Yog frozen probiotic yogurt bar.

ODEON will also be offering programming services to the BFI IMAX, including the latest IMAX blockbusters, world-class alternative content including live opera and theatre and educational presentations. From this Friday the BFI IMAX will be screening Christopher Nolan’s highly anticipated The Dark Knight Rises.

Guests will also benefit from the BFI IMAX’s addition to the ODEON website and booking system, and will be able to book tickets for that must see film on the UK’s biggest screen. Tickets will no longer be bookable via the BFI IMAX website or booking line. A new booking line will be in place with the number 0330 333 7878.

Amanda Nevill, CEO, BFI said:  “The BFI IMAX is not only a unique and iconic cinema but over the past five years has been transformed into a thriving commercial success. It’s in great shape for ODEON to help us now build on this success.”

Rupert Gavin, CEO of ODEON & UCI Cinemas said: “ODEON are pleased to be able to announce this new concession agreement with BFI IMAX.  It’s a pleasure to be working together with the BFI, who support and encourage the development of the UK film industry, and we hope to be able to offer both ODEON and BFI IMAX guests the very best service and selection of films.”

ESCAPE A SUMMER OF SPORT AND

 HOST YOUR OWN 2012 EVENT

WITH THE GALLO WINE FILM CLUB

The perfect way to enjoy great wine and great film in the company of family and friends

With the start of the Olympics just weeks away, there may be moments where an escape from sport will be needed. With this in mind Gallo Family Vineyards, makers of the nation’s much loved wine, has teamed up with Universal Pictures (UK) to create Gallo Film Club, the perfect choice for those wanting to take time out from the Olympic action.

Gallo Film Club, which matches the perfect wine with fabulous films, is encouraging members to organise patriotic ‘Best of British’ movie nights, the perfect excuse to bring together friends and family whist enjoying a glass of their favourite Gallo wine. Whether it’s Along Came Polly with a glass of Moscato wine or Charlie St Cloud with Merlot Rosé over ice, the film club has the perfect combo.

On signing up to the Gallo Film Club - for free! - members will be able to choose from a selection of great film titles, best in British films including Pride & Prejudice, Wilde, Billy Elliot and Monty Python's The Meaning of Life. After choosing a film, members will be able to see tips on what on how to host the most memorable Film Club night at home, from what food to offer to which wine to serve it with.

By purchasing a promotional bottle of Gallo Summer Red or Gallo Moscato, visiting the Gallo Film Club site at www.gallofamily.co.uk/filmclub and entering the bottle’s unique code, potential members will be able to claim their free DVD.

Also as part of the package, on offer will be exclusive content including competitions, offers and events, as well as the latest news and happenings from the world of film. Member privileges include a chance to win tickets to screenings, red carpet events, film premieres and even trips to film locations and studios around the world. By sharing photos and videos taken from film evenings at home, members will also be in with a chance of winning further big prizes.