Monday, January 31, 2011

1st Video named best iPhone App by Sinbad

San Francisco, CA

Whatʼs the best app on the iPhone App Store? If you ask Mac-obsessed comedian and
actor Sinbad, the answer is obvious: Itʼs 1st Video by VeriCorder Technology.

1st Video was the first video editing application on the iPhone, and remains the only
pro-quality video editor on any mobile device.

Sinbad may be the best-known Mac afficionado in the world ... other than Steve Jobs
himself. The popular comedian has been coming to MacWorld as a speaker since 1991,
and gave the keynote address this year.

When someone asked what his favourite app is on the iOS platform, Sinbad said
without a blink, “1st Video”. He also said he likes the other apps from VeriCorder
Technology, the Canadian company known for its mobile media editing software. They
also make a professional multitrack audio editor called VC Audio Pro, and a simple
slideshow editor called ShowCase.

But Sinbad does admit, the iPhone isnʼt perfect. When a fan in the audience asked what
he hopes to see as the next big feature on the iPhone, Sinbad replied, “Reception.” With
the current iPhone 4, he said, “I can shoot movies, solve science problems, but I canʼt
call my Momma!”

That editing power is now starting to see converts switching to the iPhone as a
professional editing tool for news, podcasting, citizen journalism, corporate training, and
a variety of other uses. Sinbad says 1st Video shows how powerful the iPhone and iPad
platforms are, enabling people to make real movies, and post them easily to the web for
mass consumption.

Background: 1st Video is the only video editing application with multitrack audio editing,
and professional quality video editing, on an iPhone and iPod Touch. The new iPad
version has multitrack video, transitions, and titling. It allows users to fade two tracks of
video over each other, and is ideal for creating news stories, music videos, or podcasts.

VeriCorder Technology Inc. was founded in 2008 by veteran journalist and broadcaster
Gary Symons, formerly of CBC News. He decided to form the company after falling off a
steep bank in a forest fire while carrying 60 pounds of gear, and then setting his pants
on fire. After that painful and expensive tumble, Symons and his team developed audio
and video editors for the iOS platform.

The companyʼs main business is creating fully integrated systems for media companies,
universities, journalism schools, online podcast networks, and any other company that
needs to quickly record, edit, and post video to the web.

VeriCorder uses 1st Video as part of a system for Hyper Local Media Networks, which
was launched late last year. “Basically,” says Symons, “we can build you an entire TV
network for twenty thousand bucks .... but youʼll need an iPhone.”