CALL-TO-ARMS ANNOUNCED

A 6-week nationwide film season celebrating all forms of cinema exhibition   18th August - 29 September 2012 Following the success of 2011’s Scala Forever film season in London, the team behind it are back with Scala Beyond (18th August - 29th September 2012), a six-week season celebrating all forms of cinema exhibition across the UK, from film clubs to film festivals, picture palaces to pop-up venues and even venturing into homes and schools. With a number of partners and major events, the season will shine a spotlight on the people and organisations who keep independent exhibition in the UK alive and thriving. Operating like a fringe festival, Scala Beyond has announced its Call-To-Arms period with the publication of their own Manifesto for Cinema (see below) and is now seeking event submissions and proposals from any exhibitor, individual or group from across the country. Whilst last year's Scala Forever celebrated the legacy of the legendary Scala Cinema in London, this year they will be highlighting the passion, determination and enthusiasm of film programmers across the country, and focusing on what makes their screenings special. Anyone can take part, any film can be included - exhibitors just make it an event, come up with a Declaration about themselves and the passion behind your screening and then submit it via the Scala Beyond website to be included. Visit www.scalabeyond.co.uk for more information. The full programme will be announced in mid-July along with the launch of a new interactive listings website. To keep updated with Scala Beyond follow them on Twitter@scalabeyond or on Facebook (www.facebook.com/scalabeyond). More Information on Scala Beyond Whilst last year’s Scala Forever season (13th August - 2nd October 2011) celebrated the legendary Scala Cinema in King’s Cross, London, Scala Beyond builds on that legacy by highlighting the passion, determination and enthusiasm of innovative film programmers and venues operating today, with a range of initiatives aimed to get creative juices flowing, inspire collaboration and reveal diversity. Operating as a fringe festival with an open submission policy, between 18th August - 29th September the organisers of Scala Beyond expect hundreds of screenings, selected by a variety of programmers, to be part of this wide-ranging season, giving all audiences an opportunity to discover local, ongoing film activity. Scala Beyond is now open for submissions which can be made via the website www.scalabeyond.co.uk during the ‘Call-To-Arms’ period (29th May – 30th June). In order to explore the passion behind cinema going, as part of the event submission process exhibitors are asked to submit a Declaration explaining why they want to show the films they show, what does cinema mean to them and what motivates them - this could take the form of a written text, a video, a poem... however they want to declare it! And leading from the front, the Scala Beyond team have come up with their own Manifesto (see below). Also, for the first time this year, Scala Beyond is coordinating with regional hubs in several cities across the UK, including Manchester, Brighton, Bristol, Newcastle, Edinburgh and Birmingham, in order to showcase the vibrancy of filmgoing culture outside of London, enabling film communities to work together in a nationwide endeavour. Alongside the hub activity, Scala Beyond will be launching nationwide events including the first Home Cinema Day in association with MovieMail to encourage communal film-watching in domestic environments and a partnership with film education body FILMCLUB that will inspire the next generation of programmers. Partners already signed up to Scala Beyond include Frightfest, Filmbar70, Midnight Movies and Electric Sheep Magazine, as well as our first media partner Resonance104.4fm who will be broadcasting the weekly Radio Scala show during the season. Key Dates Open for Submissions (‘Call-to-Arms’ period begins): Tuesday 29th May First Event Submission/Programme Print Deadline: Friday 30th June Season Press Launch/Confirmation of Events/Website Launch: Mid-July (Date TBC) Season Starts: Saturday 18th August Home Cinema Day: Saturday 1st September, Nationwide Season Ends: Saturday 29th September Scala Beyond Manifesto Where there is a film and an audience, there is cinema. 1 FILL THE LAND WITH CINEMAS Cinemas can be in bars, cafes, libraries or schools. They can be under motorways, on boats, in petrol stations or on the move. If you can’t find your cinema, start it. 2 ASK YOURSELF WHY DO WE WANT TO SHARE? Show it. This is our strength. 3 CINEMA IS NOT JUST THE FILM Everything around it matters. Create an experience. 4 JUDGE FOR YOURSELF Good and bad are redundant. High-art, low trash, critic’s choice, family favourite. All films are valid if you believe in them. 5 YOUR AUDIENCE ARE YOUR GUESTS Find your audience and engage them.

Online Searches

76% of people conduct online searches in two or more languages

It might be assumed that not many people conduct online searches in more than one language. However, results from a global survey undertaken by leading independent digital marketing agency, Greenlight, suggest quite the opposite, that a significant 76% do. Occupations one might most readily associate with the Internet - IT and Marketing - topped the list of those who are most likely to search in more than one language.

Greenlight’s global “Search & Social Survey (2011-2012)” asked 500 people – from students, law enforcement professionals, medical staff, accountants, lawyers to the unemployed, how they engage with online advertising, search engines, and social networks, in order to glean insight into how consumers engage with marketers today, and to formulate views on what the future might hold.

Italy and Spain top multi-lingual search

Some of the countries topping Greenlight’s chart are not entirely surprising – Belgium, for example, has three official languages. However, others, namely Italy and Spain, are not so obvious.

“The fact that Italy and Spain top the chart with 100% of respondents claiming to search in multiple languages, despite reasonably homogenised language use, is possibly a testament to the position of English as the quasi-official language of Europe and the relative prevalence of English language web pages,” says Adam Bunn, director of search engine optimisation (SEO), at Greenlight.

Bunn points to data compiled by Greenlight in 2010. It showed the UK produced the most web pages per head in Europe at 17 pages per person, compared to ten per person in Spain and just six per person in Italy. “Presumably as well as there being more English spam on the web, this also means there is more high quality English content to be searched for by Europeans as well,” says Bunn.

Respondents who search in multiple languages by country

Source: Greenlight

So what if English is used to conduct an online search in Spain?

Search engines use the domain extension to help them determine the geographical relevance of a site, so while a .co.uk domain stands an increased chance of ranking within the search engine results pages (SERPs) in the UK, it will count against it when people are searching in another country. Consequently, this behaviour may warrant the creation of multiple language sites for a brand or business. This of course runs counter to traditional SEO logic which states that duplicate content is bad – which it is – so this would have to be undertaken with some caution, ensuring that all content is properly localised so that search engines know that one version is intended for region A, the other for region B.

Bunn concludes:

“The point here is that proper research, beyond just gathering a few keywords from the Google AdWords Keyword Tool, really does help to inform SEO strategy. The first step to deciding whether to progress an opportunity is to define the size of that opportunity. This data does give some food for thought.”

ART ATTACK CRAFTS A NEW LOOK SECOND SEASON ON DISNEY JUNIOR UK

New presenter Lloyd Warbey stars in the second season of one of the UK’s best-loved children’s series

The second season launches on Disney Junior UK from 2nd June 2012 at 10.35am

London, 03 May 2012:  Disney Junior UK will debut the much anticipated second season of its children’s arts and crafts based series, Art Attack, from 2nd June 2012 at 10.35am.  Art Attack will provide new localised content when the classic British children’s show returns with a brand new presenter, Lloyd Warbey, who will host an exciting twenty-seven episodes.

New host Lloyd Warbey will invite audiences to get involved and interact with the programme like never before; demonstrating step-by-step instructions for how to create different art works and techniques using simple everyday and easy to find materials. Before joining the show, Warbey gained anabundance of experience both on and off camera with theatre credits that include Rinaldo at the Glyndebourne Opera House and Sleeping Beauty at The Sands Centre.

Art Attack presenter, Lloyd Warbey comments: “I was a big fan of Art Attack growing up and used to watch the show with my family, and then try to recreate the makes. I’m thrilled that I can now be a part of the show’s heritage and hopefully inspire a new generation of children to think imaginatively and get creative.”

Art Attack returns with a fresh and colourful mix of do-it-yourself activities and creative ideas to spark imagination and creativity amongst its core target audience of five to seven year olds. The much-loved elements from season one such as the trademark Big Art Attacks return, as well as new Disney themed ‘makes’ and regular artistic segments including:

       Main Make – Presenter Lloyd Warbey will show viewers how to make a ‘big make’ involving more detail such as puppets and secret treasure boxes in different shapes.

       Art Technique – This segment will describe a technique that kids can use to apply to pictures such as creating a wood effect on a sign or tree, using tape to create a curly head of hair or turning pictures into ‘spooky’ images.

       Simple Art (Easy Makes) - Similar to Main Make, but simpler!  This segment demonstrates ‘makes’ which will involve fewer stages – a lot of fun ideas with basic steps to create.

The series will continue to be supported by its bespoke website, disneyjunior.co.uk/artattack, which also launched with great success in 2011 achieving the best weekly audience on record for Disney Junior UK website traffic.  Exclusive video clips will also be streamed on Disney Junior’s You Tube channel to coincide with the new season.

Disney Junior launched in the UK on 7th May 2011 rolling out across EMEA territories throughout 2011. Building on the success of the Playhouse Disney channel, which launched in the UK in September 1999 and currently airs in 109 countries globally, the newly created Disney Junior channel replacedPlayhouse Disney and extended the already loyal audience to encompass 2 – 7 year olds and their families.  Disney Junior broadcasts daily content across television, an integrated website, VOD, mobile and paid download platforms. 

Art Attack season two premieres on 2nd June 2012 at 10.35am on Disney Junior

The Million Pound Drop Live returns and you could play alongside a celebrity!

•    New episodes every Friday and Saturday from 15th June on Channel 4
•    Mystery celeb on the lookout for a viewer to play alongside them


The Million Pound Drop Live is back with ten brand new shows for five consecutive weekends from Friday 15th June on Channel 4.

With Davina McCall at the helm, new pairs of players will be taking on the Drop in an attempt to win big. And once again there will be some celebrity duos playing live in the hope of bagging some serious cash for their chosen charities.

However, this series one of our celebrity players is without a partner so is on the lookout for one lucky viewer to join them. The celebrity in question will be announced live during the first show, so tune in for details on how to be in with a chance of playing alongside them live on Channel 4.

Last series saw Alan Carr and Melanie Sykes emerge victorious, winning an incredible £175,000 for their charities. Tune in to find out how our latest pairs of contestants fare with only eight questions standing between them and one million pounds. If they’re brave and smart they stand to take home a fortune. However, one wrong move could see thousands of pounds drop through the floor.

Viewers at home can play with a virtual million pounds alongside the contestants with the hugely successful play along online game. And those who do will also have the chance to apply for the show and play for real money, live on Channel 4.

The series was ordered by Entertainment Commissioner Syeda Irtizaali. Ed de Burgh is Series Producer and the Executive Producers are David Flynn, Tom Blakeson and Michelle Woods

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