Christmas season set to become a DVD Blockbuster

With DVD technology becoming increasingly widespread across Europe (26.4% of Western European households own at least one DVD player, and a growing catalogue of movies and music videos to choose from, more and more families are getting hooked on DVD. This Christmas DVDs are expected to top the whole family’s wish list and Santa’s sack will be bursting with blockbuster titles and a growing variety of reasonably priced DVD players.

As the industry trade association in Europe, the DVD Entertainment Group Europe has compiled the top titles for festive gifts in 2003. By the end of the year more than 1 in 3 Western European homes (38.5%) are expected to have at least one DVD player, up from a fifth of households (20.4%) that did so last year. Christmas is a key point in the sales calendar as, typically, more than a third of DVD titles are sold in the last 12 weeks of the year. As such many families will be gathering round the DVD player this Christmas to watch their children’s favourites as well as the best-loved timeless classics.