“Electric City” launches globally on Yahoo!
Yahoo! has today launched an sci-fi original digital experience from Playtone and Reliance Entertainment
Yahoo! has today launched globally Playtone and Reliance Entertainment’s animated series “Electric City,” created by and starring Tom Hanks. Set in a futuristic society, “Electric City” is a new 90- minute action-packed sci-fi adventure series spanning 20 episodes. Yahoo! will bring Hanks’ vision and storytelling to a global audience. The series is available online on desktop, tablets and mobile at http://uk.movies.yahoo.com/
“The much anticipated ‘Electric City’ is here - we at Yahoo! could not be more thrilled to be the digital partner for this unparalleled, groundbreaking series,” said Erin McPherson VP & Head of Video at Yahoo!. “Partnering with Playtone, Reliance Entertainment and one of Hollywood’s biggest stars, Tom Hanks, is an important milestone for Yahoo! in paving the way to becoming the global destination for premium online content from the best storytellers in entertainment.”
“Electric City” features a multi-talented cast that includes the voices of Tom Hanks, Jeanne Tripplehorn (“Big Love,” “Grey Gardens”), Holland Taylor (“Two and a Half Men”), Ginnifer Goodwin (Walk the line, A Single Man, He’s just not that into you), Jason Antoon, Chris Parnell, Paul Scheer, June Diane Raphael and Georg Stanford Brown among many others. The series, produced in partnership with Playtone and Reliance Entertainment, was created by Tom Hanks and executive produced by Gary Goetzman and Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
What is “Electric City”?
The world as we know it has ended and out of the rubble, the Electric City stands as a symbol of peace and security. Yet under the veneer of order lies a world full of secrets and violence. Secret police, back-alley dealings, daring chases, and murder all find a home in the “Electric City.” Through the lens of a functioning, yet dystopian metropolis, “Electric City” touches upon relevant global issues and themes including energy consumption, freedom of information, crime and punishment and more. The story unfolds gradually, layering mystery upon mystery, inviting viewers to interact with the content and each other. Metaphors and symbols are woven throughout, creating a perfect environment for puzzle-solving and community interaction. Like good science fiction, “Electric City” raises provocative questions about our own way of life and value systems. Short-form connecting storylines combined with vivid animation and a compelling score will keep audiences watching, while metaphors and a range of subject lines will keep them guessing—and reflecting.
“Every now and then, storytelling and technology unite in a fun and surprising way,” said Playtone Partner Gary Goetzman. “‘Electric City’ brings viewers into a totally unique world through a truly immersive online experience whether they're at home on their computers or mobile on their tablets and smartphones.”
“We at Reliance Entertainment are thrilled to have partnered with Playtone and Yahoo! on this ground-breaking and exciting project,” said Amitabh Jhunjhunwala, Vice Chairman Reliance Entertainment Group.
“Electric City’ is a creative coup, a first-of-its-kind digital event blending great storytelling, breath-taking animation and digital technology unlike anything anyone has ever done before. Playtone and Yahoo! have joined us at Reliance in devoting our very best to this series, and it’s a real tribute to our shared vision.”
The first ten episodes, which are all 5-7 minutes in length, will premiere on Yahoo! today with the remaining episodes being released on July 18th and July 19th.
The “Electric City” experience, including behind-the-scenes footage of the cast can be found on http://uk.movies.yahoo.com/
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