Spiral

Euronews in "The Spiral", the first cross-media pan-European TV series

"The Spiral", a political and detective series, will be broadcast in nine countries simultaneously, and Euronews is part of this unique project starting on September 2, 2012, playing its role as a pan-European news media reference.

Lyon, France, 31 August 2012 - Euronews is a full-fledged element of "The Spiral", a participative TV series in five episodes (52'), broadcast across Europe in September 2012 (1).

The project represents the perfect synthesis of traditional TV storytelling and new media interactivity. "The Spiral" is based on viewers' new habits; they are not just watching TV, they are also using smartphones, tablets and social media to interact with the sequence of the events.

Euronews in the Spiral

Euronews is a special partner in the series and participates to enhance the story. As international media, Euronews appears in several episodes reporting on the events and also heightens the intrigue through specific online news.

Starting with the first episode when a Europol cop watches on euronews.com a news story linked to the heist of six world renowned paintings in six museums across Europe, then on screen as the Euronews anchor presents the headlines. The Euronews bureau in Brussels also participated as the location of a scene. 

Euronews also produced special "reports" to be exclusively linked to the series' website, but in a Euronews environment. The first story is already available:www.euronews.com/2012/08/29/mystery-spirals-replace-stolen-masterpieces

 

"The Spiral" is a unique project:

everyone can enjoy it in reality, online, on TV.

Since August 21st, six world renowned paintings have already disappeared, replaced by a mysterious spiral, in six museums across Europe(2).

The game has already started: the thieves invite everyone to search for the paintings, hidden deep in www.thespiral.eu.

The series will start in the next days on air in nine countries and on seven channels(1).

The collective search will in fact result in the creation of the most valuable work of art, named The Spiral. It will be inaugurated at a major event on September 28th at 21:00 CET in front of the European Parliament in Brussels. This event is both the end of the story on TV, online and in reality.

The story

Arturo is a mysterious and enigmatic Banksy-like artist known in the art scene for his playful actions against the establishment. He runs The Warehouse, an art community in Copenhagen. Together with six young artists from The Warehouse, he sets up a major stunt: the heist of six major works of art. Arturo and the artists invite the audience to search and find the paintings to create The Spiral, the most valuable work of art.

Producer: Caviar Films, Brussels, www.caviarfilms.com, director: Hans Herbots, cast: www.thespiraltheseries.com/cast/

(1)   Arte (Germany, France, Switzerland and Belgian-speaking part), NRK (Norway), SVT (Sweden), TV3 (Denmark), Vara (The Netherlands), VRT (Belgium), YLE (Finland).

(2)   Six world renowned painting of Rubens, Eckersberg, Picasso, Larsson, Schjerfbeck and Munch disappeared in six museums across Europe: the Nationalmuseum in Stockholm, the Rubenshuis in Antwerp, the DidrichsenMuseum in Helsinki, the Nasjonalmuseet in Oslo, the Van Abbemuseum in Eindhoven and the Thorvaldsens Museum in Copenhagen.