DISNEY UK LAUNCHES BRAND NEW GAMES PORTAL

Disney Games portal is an entertaining and engaging destination for fans and gamers showcasing the Disney casual games collection

London, UK - 9^th August 2012 -  Disney UK has launched Disney Games - disney.co.uk/disney-games - an entertaining and engaging online portal hosting Disney’s compelling assortment of over 300 casual games inspired by the characters, shows, movies and unique content from Disney Channel, Disney Junior, Disney XD, Walt Disney Studios, Disney Pixar, Walt Disney Classics and more.

Disney Games portal is a premiere online destination for Disney fans and casual gamers. The distinctive homepage acts as the portal’s main hub, offering users direct access to Disney’s unrivalled collection which includes games inspired by shows such as Austin and Ally,  Phineas and Ferb and Jake and the Never Land Pirates, as well as films like The Avengers, Cars, Toy Story and The Muppets.

The fun and interactive portal provides direct links to some of Disney’s other fun online destinations such as Club Penguin and Superbia.  Directly on the site’s homepage, users can also connect straight to Disney’s popular apps and mobile games such as Where’s My Water?, Temple Run: Brave and Where’s My Perry? through the Apple and Android stores. 

“We are excited to offer Disney fans of all ages an interactive and fun online gaming destination,” said Paul Brown, General Manager, Disney Interactive and Disney Music Group, EMEA. “The Disney Games portal showcases a vast array of Disney’s casual games and engaging content and provides platforms for self-expression and personalisation that offer a truly unique online experience.” 

With a persistent and clear navigation bar and sections that highlight the newest and top rated games, users will easily be able to search for games inspired by their favourite shows, movies, characters and genre.  Players will also be able to rate the games they play on the portal by clicking on a ‘like’ button that appears on each game page.

Launching first in the UK, the Disney Games portal will be rolled out across EMEA territories over the next several months.  A unique destination for Disney fans and casual gamers, the Disney Games portal contains exciting and engaging content to create a truly unique online gaming experience for kids.