Prize Island uncovered by ITV1

ITV has commissioned a brand new entertainment format for 2013, from Initial, an Endemol company.

 Hosted by Alexander Armstrong and Emma Willis, Prize Island is a visually spectacular, action-filled game show set on a tropical Island, where pairs of contestants compete to uncover and win incredible prizes, which are literally scattered through the sand dunes, coconut palm trees and sweeping grasslands. 

 Each episode begins with four couples arriving on the sandy beach of our desert island paradise. The pairs, who are friends or family, will then have their skills, relationships and resourcefulness put to the test, in a series of thrilling and challenging games, specially built right across the island. 

 Over four tense and exciting rounds the pairs of contestants will venture deep into the mysterious island competing head-to-head, in the knowledge that there are countless prizes to be won, from sensational holidays to top of the range TV systems, but that after each round, one pair will be leaving the show.

 For the remaining contestants, round-by-round, the pile of prizes grows ever bigger as they head towards the nail-biting end game – Buried Treasure – which promises a brand new car, with a whopping £50,000 locked in the boot. Can the contestants work together to solve the clues and uncover Prize Island's ultimate treasure?

 Alexander Armstrong said “Prize Island is the kind of show every presenter dreams of - inventive, clever, funny, absolutely compelling... oh and set on a tropical island in the middle of the ocean. With Prizes! I am so excited about this!"

Emma Willis said “I am beyond excited to be one of the presenters of Prize Island. It promises to be a show like no other where contestants win unbelievable prizes, and get to visit one of the most exotic and beautiful locations on the planet. It’s going to be a show that will transport the viewer to the other side of the world every weekend and I can’t wait to be a part of such an ambitious and unique project for ITV1.”

 Elaine Bedell, ITV Director of Entertainment and Comedy, said  “Prize Island will be fantastic family fun in a stunning, paradise island setting, and promises a lot of laughs and thrills for our viewers, both from the games themselves, and the wittiness of our brilliant hosts Alexander and Emma, who we're really pleased to have on board."

 Nick Samwell-Smith, Creative Director at Initial, said "Prize Island is fabulous and ambitious and we are thrilled to be making it for ITV. The contestants are set for the journey of a lifetime to a tropical paradise that promises spectacular and ingenious games, surprises round every corner and prizes ripe for the picking absolutely everywhere. The entire desert island is our set, from the warm waters of the golden beaches to the towering sand dunes and the mysterious interior and you can win more awesome stuff than you can shake a coconut at."

The series was commissioned for ITV1 by Director of Entertainment and Comedy Elaine Bedell and Kate Maddigan, Commissioning Editor, Entertainment.  It will be made by Initial, an Endemol company and Executive Produced by Andy Rowe. The format was created by Richard Osman, Creative Director Endemol UK.