Friday, April 08, 2011

XPAND 3D TECHNOLOGY UTILIZED FOR WORLD PREMIERE OF PIRATES OF THE CARIBBEAN: ON STRANGER TIDES

In what promises to be the 3D event of the season, Disney and XPAND 3D today announced a collaboration to show the World Premiere of Walt Disney Pictures and Jerry Bruckheimer Films’ Pirates of the Caribbean: On Stranger Tides at Disneyland on the evening of May 7th.  The film, produced by Jerry Bruckheimer, directed by Rob Marshall and starring Johnny Depp, Penelope Cruz and Ian McShane at the head of a star-studded cast, will debut at a charity screening for the Boys & Girls Club of America in eye-popping active 3D by way of XPAND 3D’s new INFINITY Large Screen System.

Pirates of the Caribbean: On Stranger Tides captures all the fun, adventure and humor that ignited the franchise as Johnny Depp returns to his role of Captain Jack Sparrow in an action-packed adventure.  When Jack crosses paths with a woman of his past (Penelope Cruz), he’s not sure if it’s love — or if she’s a ruthless con artist who’s using him to find the fabled Fountain of Youth.  When she forces him aboard the Queen Anne’s Revenge, the ship of the formidable pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected adventure in which he doesn’t know whom to fear more: Blackbeard or Angelica, with whom he shares a mysterious past.

Through a special arrangement, XPAND 3D will provide all guests with a pair of PIRATES OF THE CARIBBEAN branded XPAND X103 Universal 3D glasses.  XPAND 3D active glasses can be used at home with 3D televisions, with 3D-enabled projectors, with 3D-capable laptops and in all XPAND 3D cinemas across the US and throughout the world.  The X103 active 3D glasses utilize a fast-switching, liquid crystal cell, know as “pi-cell”--the fastest 3D glasses in the world.
Commenting on the announcement, XPAND 3D Chief Executive Officer Maria Costeira noted: “The Pirates of the Caribbean franchise continues to be one of the world’s most captivating, enduring and commercially successful franchises in the entertainment business.  We are very pleased to be involved in the premiere not least because of the great cause it is supporting but also because a film of this caliber requires the launch platform that XPAND active 3D technology uniquely provides.  We congratulate Disney and the cast and crew on what is another great chapter in the Pirates of the Caribbean story.

Echoing this sentiment, Lylle Breier, SVP Worldwide Special Events, Walt Disney Studios Motion Pictures, said, “Pirates of the Caribbean in 3D is a new dimension in storytelling.  We are pleased to collaborate with XPAND 3D to provide the World Premiere audience with a remarkably captivating movie experience using this highly advanced, deeply immersive technology.”

Using a patented controller, XPAND Infinity can support almost any screen size, shape and surface. Whether the screen is 300 feet or 30 feet wide, flat, curved, dome-shaped or even Cinerama format, XPAND Infinity will transform the theater into the finest 3D environment. An unlimited number of Infinity systems can be linked together to operate as a large-scale system.

For more information on XPAND 3D please visit www.xpand.me.

About XPAND 3D:

The global leader in the 3D market, XPAND Universal 3D glasses are the only 3D glasses that work with all the 3DTV brands and models, 3D computers, 3D gaming consoles and cinema. Its 3D glasses are affordable for cinema owners and home users while providing 3D quality that was originally available only at a professional cost. XPAND has the extraordinary combination of experienced and visionary leadership, state-of-the-art technology, and economies of scale that will provide a backbone for the cinema and consumer electronics industries as they further transition into the 3D future.  X6D Limited is a global company whose products and services are marketed under the XPAND 3D brand name. XPAND 3D was created by industry veterans in theatrical exhibition, entertainment, film production and distribution, and specialty film and digital technologies and is funded by a European investment fund. XPAND 3D technology is used by over 3,500 3D cinemas in more than 50 countries and is the 3D solution of choice for post-production houses, educational and professional 3D applications. XPAND 3D designs, manufactures and OEMs a range of consumer electronics 3D solutions that are driving the 3D revolution.

About the Movie:

Produced by Jerry Bruckheimer and directed by Rob Marshall, “Pirates of the Caribbean: On Stranger Tides” captures the fun, adventure and humor that ignited the hit franchise—this time in Disney Digital 3D™. Johnny Depp returns to his iconic role of Captain Jack Sparrow in an action-packed adventure. Crossing paths with the enigmatic Angelica (Penélope Cruz), he’s not sure if it’s love—or if she’s a ruthless con artist who’s using him to find the fabled Fountain of Youth. When she forces him aboard the “Queen Anne’s Revenge,” the ship of the legendary pirate Blackbeard (Ian McShane), Jack finds himself on an unexpected adventure in which he doesn’t know whom to fear more: Blackbeard or Angelica, with whom he shares a mysterious past. The international cast includes franchise vets Geoffrey Rush as the vengeful Captain Hector Barbossa and Kevin R. McNally as Captain Jack’s longtime comrade Joshamee Gibbs, plus Sam Claflin as a stalwart missionary and Astrid Bergès-Frisbey as a mysterious mermaid.

Walt Disney Pictures’ and Jerry Bruckheimer Films’ “Pirates of the Caribbean: On Stranger Tides” opens in theaters May 20, 2011, in Disney Digital 3D™, with screen story and screenplay by Ted Elliott & Terry Rossio, based on characters created by Ted Elliott & Terry Rossio and Stuart Beattie and Jay Wolpert, and suggested by the novel by Tim Powers.  

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