Friday, March 18, 2011

PopCap Discounts All Games -

 - for iPhone/iPad, Donates Sales to Japan Earthquake Relief
 48-Hour Sale Starts Tomorrow; All PopCap Proceeds Go To Earthquake-Stricken Japan Via Red Cross Donation

PopCap Games, the worldwide leader in casual games, today announced that it is discounting the prices of the iPhone, iPod touch and iPad adaptations of all of its games including Bejeweled®, Bookworm®, Chuzzle®, Peggle® and Plants vs. Zombies for 48 hours to raise funds for earthquake-stricken Japan. Partnering with the Red Cross, PopCap will donate all of its revenues from the sale, which begins Saturday March 19 at 07:01 a.m. GMT and ends at 07:00 on Monday March 21. The price of each iPhone and iPod touch title is reduced to £0.59 during that time, while the iPad adaptations are reduced to £1.19. Consumers can purchase the games via the Apple App Store or by going to PopCap.com.

“We recently opened an office in Tokyo, and while our Japan-based employees are safe and uninjured, we understand countless others in Japan need food, shelter, and medical attention,” said Ellen Marett, Senior Director of Workforce Culture at PopCap. “Given that Plants vs. Zombies reached #1 on the iPhone and iPad sales charts in Japan, it seemed like the most appropriate game to feature in this fundraising campaign.”

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