Wednesday, November 08, 2006

[adult swim]

Turner Broadcasting System is responding to the huge demand for its US adult comedy animation strand [adult swim] by launching a broadband service www.adultswim.co.uk in the UK and Ireland so even more people can get to access its brilliant and unique style of ‘guerilla animation’. A launch event for the site is taking place as part of RESFEST UK on 15th November at Dream Bags Jaguar Shoes in Shoreditch. The whitewashed walls, that allow the hottest of Shoreditch’s current venues to double as an impromptu art gallery and bar, will feature [adult swim] inspired art work commissioned for the launch party which will stay until mid December; you have been warned.

[adult swim] has also officially named itself the unofficial media partner of RESFEST www.resfest.co.uk, the unique festival dedicated to the very best digital arts innovation including film, music, art, design, fashion, culture and technology. As the festival, originally founded in San Francisco, reaches its 10th anniversary this year it is embarking on a global celebration which includes a week in London at the NFT (14-19 November).

Turner has already successfully licensed the television content of [adult swim] in the UK to men’s entertainment channel Bravo but the subscription only broadband service is provided by digital rights specialists Premium TV on behalf of Turner. Twelve shows are available to view online including: Aqua Teen Hunger Force; Robot Chicken; Venture Brothers; Harvey Birdman Attorney at Law; Sealab 2021 and Space Ghost. Each month the site is refreshed with four new full length episodes scheduled on a weekly basis.

The site provides over 15 hours of full length videos which can be viewed at any time and as many times as subscribers wish during the period they have paid for. The real advantage for fans of these shows is that they can now watch full length versions of some of their favourite episodes which they’ve been unable to do in the past.

In addition to the shows, nine games are available to play online and the content will be refreshed with two new games added on a regular basis. Featured games include Stagger from 12oz Mouse; Mooninite Marauders from Aqua Teen Hunger Force; Head Kicker II from The Brak Show; Jailbird from Harvey Birdman Attorney at Law; Attack of the Feverheads from Sealab 2022 and Rough Justice from The Venture Bros.

There is a £10 discount on the annual subscription package as part of a special launch offer and for a limited time period subscribers can pay just £9.99 instead of the usual price of £19.99. Subscribers can also pay for shorter time periods; 24 hours subscription costs 99p or a month’s subscription costs £1.99. All payments can be done via credit card and direct debit for annual subscription.

Alan Musa, [adult swim] VP commented: ‘[adult swim] is delighted to launch its broadband service as part of such a unique festival as RESFEST. This can only help build on the huge popularity it is already enjoying in the UK.’

[adult swim], Turner Broadcasting System’s US smash hit dedicated to edgy animation, is now available in the UK on TV and online. ]adult swim[ features non-conformist programming aimed at adults 18-34 including a broad mix of humour and unconventional animation. A late night TV block offering original and acquired animated comedy and action launched on Bravo earlier this year and a brand new UK broadband site www.adultswim.co.uk created by Turner Broadcasting went live earlier this month. [adult swim] is designed to appeal to young people who like their entertainment creative, cult and aren’t afraid to seek it out whether it’s on television or the internet.

In the UK From 7th July to 30th September [adult swim] was watched by 4 million people.

[adult swim] launched in the US in 2001.

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