The FA Premier League has agreed an exclusive deal to work with animation property ‘The Likeaballs’, a new cartoon that has kicked off on the CBBC Channel.
The cartoon is aimed at five to nine-year-olds, and involves a team of football-shaped aliens, the Likeaballs, who do battle with their adversaries, the Dislikeaballs. The 10 minute episodes show the Likeaballs using positive attitudes such as teamwork and fair play to get through a series of challenging situations.
This is the first time that the FAPL has agreed any association with a children’s TV property. The Likeaballs is a 26-part series currently being broadcast on CBBC every day at 4pm.
Premier League Chief Executive, Richard Scudamore, said: "Although the Premier League is involved in a number of football-based community initiatives that are aimed at young people, we have never come across a property with the kind of potential that ‘The Likeaballs’ has to communicate with children on a level like this.
“The Likeaballs has the right kind of attitude and is able to get across positive messages in a fun and interesting way that youngsters can understand and relate to.
“I am delighted that we have found this innovative new way to use football in a positive fashion.”
Likeaballs creator Jim Quick added: "All of us down here at Likeaballs' Headquarters are very excited that the Premier League has decided that the Likeaballs represent the same values and principles that the FAPL hold. Together we will deliver the motto of the Likeaballs..."Let the Fun and Games Begin"’.
Likeaballs has also appointed 4KIDS International to be their global distribution partner.
The Likeaballs is broadcast every day on the CBBC at 4pm. There are 26 episodes running at 10 minutes each.
For more on the cartoon series, visit: www.likeaballs.co.uk
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