Telephonetics wins Cineworld contract

Contract increases market-share of major UK national cinema operators to 80%.

Telephonetics plc, a leading UK-based speech recognition and computer telephony group, has today won a major new contract with Cineworld Cinemas Ltd (‘Cineworld’), the UK’s fastest growing cinema chain, to supply automatic speech recognition (ASR) booking and information technology to all of their 78 UK and Irish sites. The deal is worth approximately £8.2 million over six years and follows a competitive pitch against the incumbent provider.

Telephonetics has worked with Cineworld since 1997, but the cinema chain’s former UGC sites, which were acquired in 2004, have until now continued to use the incumbent provider BT/ Eckoh.

As part of this deal, which is expected to double revenues from the previous contract, Cineworld has also become the first cinema chain to sign-up to the MovieLine® Agent Interface software, seamlessly linking MovieLine’s ASR booking service with the new call-centre operation being provided by Telephonetics.

This contract increases Telephonetics’ market-share of major UK national cinema operators from 63%1 to 80%.

Steve Wiener, Chief Executive Officer Cineworld, said:

"We have worked with Telephonetics for over 9 years and they have always provided us with excellent solutions and great service. Automated telephone booking is critical to our business and we are delighted that Telephonetics will now be fulfilling this vital function for the whole of our circuit.”

Anthony Mckay, Managing Director Telephonetics, commented:

“The award of the Cineworld contract is fantastic news and a great endorsement of both MovieLine and Telephonetics from such a prestigious customer.”



“By expanding our product portfolio to include MovieLine Agent Interface we can now provide cinemas with the complete telephone booking solution for their business. Telephonetics is extremely well placed and looking both to capitalise on its dominance in the UK cinema industry and to exploit the exciting opportunities further afield.”