SIN CITY FRAZER IRVING MAKES ANIMATED SHORT FILM WITH DIGITAL AGENCY GOOD TECHNOLOGY

Sin City creator Frazer Irving has teamed up with digital agency Goodtechnology to create an animated short film called Beneath for the launch of the Audi RS4.

Flash-based with beautifully crafted animation and sound, it will be available to view or download from www.sinisterbeauty.co.uk/beneath.

The animated short has also been produced in a format that allows it to be e-mailed amongst users and transferred to PSP and i-Pod.

After receiving the storyboard and original drawings from Frazer Irving, the film was animated and produced for internet distribution by leading London digital agency Goodtechnology.

Marc Giusti, Creative Director at Goodtechnology says: "This is a beautifully crafted short film. By actually becoming involved in the story in this way, a new Audi audience will be engaged. Consequently, those who participate will spend much more time within the campaign, increasing the reach and impact of the marque.”

Beneath has a sinister plot, menacing artwork and a twisted narrative, it was created to further demonstrate the darker, more extreme side of the Audi brand and compliments the RS4's predatory persona.

International award-winning artist, Irving can regularly be seen in DC Comics, Dark Horse Comics and 2000 AD.