ONLINE DVD RENTAL BROADENS MOVIE VIEWING HABITS

Over 15,500 unique titles currently on order by screenselect.co.uk
subscribers

Figures released by screenselect.co.uk today shows that online DVD rental is changing viewing habits and opening up new audiences for film and documentary makers. Screenselect.co.uk has revealed that its subscribers currently have over 15,500 individual titles on order. This compares to the average video high street rental store, which carries only a fraction of this at around 2,000 titles , with the majority being geared towards blockbuster hits.

With the largest selection of DVDs in the UK, screenselect.co.uk offers its subscribers every single DVD available or rental. According to managing director William Reeve, screenselect.co.uk has deliberately steered away from the lowest common denominator approach offered by video rental chains. "By working on the assumption that only the blockbusters will find an audience, the video rental industry is leaving a large number of filmed entertainment fans not being catered for.

“In fact the whole way the industry is set up is leading customers to be conservative with their rental choices. If every movie you walk out the door with is costing you £3.50 and it has to be back in 24 hours, then you will probably play it safe.

“By comparison, with our £14.99 monthly subscription you can watch as many DVDs as you like and keep them for as long as you wish. Though the latest Hollywood hits are obviously as popular as ever, we are also finding that our subscribers are taking advantage of our unrivalled selection of titles and experimenting with their selections.”

Screenselect.co.uk currently offersover 17,000 unique titles and is
adding hundreds more every month.. The 15,500 titles on customers’ wish lists, represents 91% of that total, and spans the whole range of DVDs on offer including art-house films, documentaries, music concerts, sitcoms, children’s titles and mainstream box office hits.

A number of screenselect.co.uk subscribers currently have over 1,000 titles in their selections, with one subscriber at over 1100 titles on order. If that subscriber watched one DVD a night, it would take him over three years to get through all the titles he wanted to watch – assuming he didn’t add anything to his wish list during that period!

Online DVD rental was pioneered as a concept in the US by Netflix,
which has over 1.5 million subscribers. Netflix regularly accounts for over 10% of all DVD rentals for major independent films.
Screenselect.co.uk subscribers currently have more titles in their
selections, than Netflix claims to have in their library (15,000).