· Cédric Génin, entertainment and digital media expert, to manage the Paris office, while marketing specialist Paul Raven to head up the London location
· Additional Bigpoint locations to open in 2012
Hamburg, 6 March 2012 – The Hamburg-based online video game company Bigpoint is significantly expanding its operations in Western Europe by opening up regional offices in the English and French capitals. Bigpoint is set to hire five to ten staff members in each of the newly-formed branches. These positions will focus on expanding the sales network, in order to promote Bigpoint’s portfolio, which currently consists of approximately 70 games.
Bigpoint banks on extensive experience
Bigpoint has already appointed managing executives at both its Paris and London locations. Overseeing the French and Italian sales networks is new Managing Director Cédric Génin, who has over 15 years of experience in the interactive entertainment industry. Mr. Génin most recently worked at SFR, where he helped to launch the world’s first on-demand games service via IPTV (Cloud Gaming). He was also responsible for SFR’s games which, because of his push to offer mobile games, led to the company becoming one the market leaders in all of Europe. Before his time at SFR, Mr. Génin worked for various game publishers (like Activision Blizzard and Infogrames, to name a few) for whom he helped to develop over 40 game titles from their inception.
Entrusted to lead operations in London is Paul Raven, who has been with Bigpoint since 2011 as head of the Product Marketing division. Before joining Bigpoint in the UK, Mr. Raven held a number of senior marketing positions including interim Head of Product Marketing for Bigpoint in Hamburg, Marketing Director of British TV network ITV’s international distribution division, head of marketing for global production company FremantleMedia, and a consultant for media companies including Shine Group (News Corp).
The Spanish and Italian offices are set to open in the second quarter of 2012.
Expanding successfully around the world
“With over 1,000 media partners from all corners of the globe, we have created a one-of-a-kind sales and distribution network for online games,” stated Bigpoint CEO Heiko Hubertz. Mr. Hubertz went on to say that efforts will be “aimed at cultivating our regional contact partners in Western Europe to expand our position as market leader.”
Bigpoint is currently represented around the world at four international locations. Company headquarters are located in Hamburg, Germany, where close to 700 staff members from over 35 countries are employed. The main areas of focus in Hamburg are development, controlling and marketing. Two years ago Bigpoint opened its second German location in Berlin directly on the Alexanderplatz. Approximately 50 developers are employed by the Berlin office, where the award-winning 3D action-adventure saga Drakensang Online is produced. Bigpoint expanded its market presence by opening its first international office in San Francisco, which employs an additional 100 staff members, making it the second largest location in the company’s growing portfolio. In 2010, Bigpoint opened offices in Sao Paolo – its first dedicated exclusively to sales operations. Bigpoint employs a team of five in the South American metropolis that effectively supports local media partners and conducts regional-based marketing activities.
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