Wednesday, May 11, 2011

VUE ENTERTAINMENT CREATES NEW FILM SHOW FOR CHANNEL 4

Vue Entertainment is launching an innovative new 10 part TV series called ‘The Vue Film Show’ in a unique collaboration between the cinema giant and Channel 4, which will be packed with reviews and interviews with the film industry’s A-list stars and showcase the very latest movie news. Sassy Films will produce the series.

Hosted by film buff and Radio 1 DJ, Edith Bowman, the series will be filmed on location at Vue Westfield – the UK’s leading cinema, with features including exclusive cast and director interviews, reports from premieres and events and celebrity guest reviewers discussing the biggest new film releases. The show format is built around viewer involvement, with Bowman’s celebrity interviews including questions that have been submitted by Vue’s Twitter followers. In an exclusive competition running through the series, viewers will also be offered the chance to attend a London premiere as a red carpet reporter for the show.

The deal was brokered directly between Vue’s Head of Marketing Daniel Heale, Sassy Films Director, Nicholas Lazarus and Channel 4.

Launching on 26th May, the show will air on Channel 4 on Thursday nights and be repeated on Saturday mornings. It will also be available through Channel 4’s video on demand service, 4oD and Channel 4’s YouTube channel.

Vue’s Sales & Marketing Director, Mark De Quervain comments; “The Vue Film Show will be the only programme of its kind on commercial terrestrial TV and will be the first time that we have brought our love of films to the small screen. We will have the biggest film stars talking about the latest movies and answering questions from our viewers each week, in a fresh format never seen before from a movie show. The Vue Film Show is a must-see for movie buffs and film novices alike.” 

Sagina Shabaya, Deputy Commissioning Editor, Off-Peak Programming for Channel 4 comments; “We’re thrilled to be working with film experts Vue and film buff presenter Edith Bowman to bring our film loving audience the hottest news, stars and events from the film industry.”