Unlimited Online PC Backup

Carbonite Launches Unlimited Online PC Backup For Half The Price of BT’s Digital Vault

* Simple, set-and-forget service backs up everything for less than £3 per month
* Service is 50% cheaper than BT’s Digital Vault, with no storage limits
* Strong encryption for total privacy and security
* Leading consumer backup service in the US.

Carbonite, the leading online backup service in the US,launches its Online PCBackup™ service with unlimited storage in the UK. Carbonite offers a simple backup solution for £30 per year versus BT’s £59.88 per year.

Conscious of security and privacy concerns, Carbonite double-encrypts files before they leave the user’s PC, employing techniques similar to those used by banks, the military and e-commerce sites.

Carbonite found that most people do not back up their PCs regularly. In fact, in their surveys they found that only 3% of all PCs were backed up daily. A few other surprising facts emerged from Carbonite’s market research:

* Users do not know how much backup space they need. When asked to specify how much data they had on their PCs, more than two thirds of users said “I have no idea.”
* More than half of users did not know the difference between a gigabyte and a megabyte.

“These findings help to explain why backup services that are sold by the gigabyte have not been successful in the market,” says Friend. “It is hard to sell a service when the customers don’t know how much they need and don’t understand the metrics used.”

Although hard drive crashes and human error are by far the most common causes of data loss, viruses are still a major cause, even if the user has anti-virus software installed.

Carbonite is available online through Carbonite’s web site or through online retailers such as Amazon.com or Download.com. Carbonite is widely available through retail stores in the US and is expected to launch through UK retail channels by early 2007.

To install Carbonite Online PCBackup, users can simply download a free trial at www.carbonite.com. No credit card is required for the 15-day trial period.