TCM ASKS ITS VIEWERS TO VOTE FOR FILMS THEY WOULD LIKE TO WATCH

Film channel TCM (Turner Classic Movies) will launch a brand new proposition for viewers: YOUR CHOICE, giving its viewers more choice in the movies they watch. From 1st May viewers can choose between two classic films at 3pm and at 9pm by voting through TCM’s website or text message. The May voting closes at midnight on Tuesday 23rd May and the winning films will air on Thursday 25th May at 3pm and 9pm. TCM plans to continue this stunt on the last Thursday of every month.

In May viewer’s will be offered the choice of watching Woman in the Window (1945) or Singin’ in the Rain (1952) at 3pm on Thursday 25th May as well as being asked to choose between Deliverance (1972) or Bonnie & Clyde (1967) at 9pm. The films will be shown uncut, without any commercial breaks. In order to vote viewers can either go to TCM’s website (www.tcmonline.co.uk/yourchoice) to place their vote or vote via text message 60030*. The stunt will be supported by an on-air call to action. From June, the YOUR CHOICE voting time frame will be extended so that votes will close just 5 minutes before going to air.

YOUR CHOICE comes as a response to TCM’s loyal and passionate viewers’ feedback and it’s the first time TCM is asking its viewers to vote for the films they would like to watch on the channel. TCM hopes the vote will provide greater interactivity between the channel and its audience and will strengthen the viewers’ awareness to the new strand of programming developed by TCM at 3pm as well as the established prime time strand at 9pm. From May onwards viewers can rely on TCM to air a must-see movie at both 3pm and 9pm, giving viewer’s a designated appointment to view everyday.

Alan Musa, VP and Channel Manager of TCM comments: “We are delighted to create this opportunity to give our viewer’s more choice in the films offered on TCM. We have consciously made a commitment to listen to our audience and respond to the feedback we get from them. In an ever crowded market place TCM intends to create a point of difference as a film channel. This chance to vote helps us to communicate with our audience.”

Sue Parker, Executive Director, mkodo comments: “We are delighted to extend use of the Mkodo IMP (Intelligent Mobile Platform) within Turner to the TCM channel. The mkodo IMP provides a proven robust and flexible platform for successful ‘to air’ activities. Its significant CRM and data capture capabilities mean important marketing intelligence is gathered during the interactivity which TCM can use to enhance future activities.”