ProHD from JVC

London, March 2005 - As the worldwide consumer electronics industry begins to gear up for the anticipated growth in HDTV capable home entertainment products, JVC introduces ProHD, which offers corporate and
broadcast programme makers alike the low cost option to shoot in either standard or high definition.

At NAB 2005, JVC introduces a range of cost-effective production tools that open the doors of HD to broadcasters, production companies, educational and religious organizations as well as independent film and video producers.

The centerpiece of JVC's affordable HD approach is called ProHD, an HDV-compatible video system with full professional specifications which can fulfill the high quality standards of both standard and high definition
capture. By including professional capabilities such as time code, true 24p HD, and dual media direct recording to hard disk, ProHD becomes a tool that can be easily used to produce film-like quality HD programming in a
variety of applications.

To achieve its affordable HD solution, JVC utilises widely available, non-proprietary technologies such as MPEG-2 compression, DV recording media and conventional hard disk drives.

Realising that many users will want to phase in HD production, JVC has designed ProHD to provide spectacular standard definition performance as well as true high definition. Recording in either Professional DV or HD is
currently available on all ProHD cameras, recorders and disk drives. JVC's ProHD products use their superior resolution and processing power to deliver top performance in either native 16:9 or 4:3 modes, producing standard definition recordings superior to competing SD-only products. And, ProHD decks are even capable of playing back DVCAM™ tapes.

JVC's first ProHD models, being shown at NAB 2005, include GY-HD100 the revolutionary compact-sized 3-CCD camcorder and the BR-HD50E ProHD recorder player.